Sapiens Journal of Marketing
Sapiens Journal of Marketing
It is of prime importance to businesses, companies, and sales agents to know what marketing strategies are effective, and what are the possible approaches to marketing. With the advent of online tools and forums, marketing has entered a very different phase. Many companies and sales agents are advertising products by using social media, IT technology, and online sales platforms. Online Shopping has also resulted in a different behavior among customers who seek more information from products in the comfort of their homes.
Sapiens Journal of Marketing is an international peer-reviewed journal with a focus on different aspects of marketing. The Sapiens Journal of Marketing welcomes original papers, empirical studies, review papers, and case studies on marketing, social media and marketing, customers' behavior, content analysis, and viral online marketing, among others. The intercontinental advisory board of the journal will provide the authors with advice to excel their research and expect the authors to abide principles of transparency and best practice in scholarly publishing suggested by The Committee on Publication Ethics (COPE), the Directory of Open Access Journals (DOAJ), the Open Access Scholarly Publishers Association (OASPA), and Scopus.
SJM Highlights
  • Country of Publication: Malaysia
  • Online ISSN: 2682-9126
  • Available from: Google Scholar
  • Acceptance Rate: 40% in 2019
  • Frequency: Quarterly
  • Publication Dates: January, April, July, October
  • Language: English
  • Format: Print & Online
  • Scope: Marketing
  • Article Processing Charges: Yes (Subject to Change)
  • Open Access: Yes
  • Refereed: Yes
  • Abstracted: Yes
  • Indexed: Yes
  • Policy: Peer-reviewed
  • Peer Review Time: Five to Six Weeks
  • E-mail:
Sapiens Journal of Marketing
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