Focus and Scope
Sapiens Journal of Marketing is a peer-reviewed academic journal publishing articles which focus on the following subject areas:
- Big data analytics
- Browsing and Buying Behavior
- Consumer Research
- Content Customization
- Content marketing
- Customer Behavior
- Customer Engagement
- Customer Journey Analysis and Marketing
- Customer Relationship Management
- Developments in Marketing Theory
- Distribution Management
- Dynamic pricing
- Electric Marketing
- E-service and self-service technology
- Hospitality Marketing
- Influence/Viral Marketing
- Interactive B2B Marketing
- Marketing Communications
- Markets and Culture
- Marketing Communications
- Marketing Strategies
- Marketing Theories
- Macro-Marketing Strategies
- Methodological Debates in Marketing Theory
- Micro Marketing Strategies
- Mobile Marketing
- Multichannel and online Retail Strategy
- Online Advertising
- Online Marketing Strategies
- Online Customers' Behavior
- Online Content Analysis
- Privacy, Trust and Ethical Issues
- Product and Brand Management
- Product Development
- Recommendation Systems
- Retail Management
- Retailing management, evolution
- Search Engine Marketing
- Social Media Marketing
- Social Media Monitoring
- Social Network Analysis
- Strategic use of IT
- Supply chain
- Targeted Advertising and Promotions
- User-Generated Content
- Web Analytics
The journal is published quarterly on January, April, July, and September.
Peer Review Process
Responsibility of the Reviewers
Although the originality of the manuscripts is checked by the editorial team using turnitin software, the reviewers are requested to report any cases of non-original content in the manuscripts they review. Also, the reviewers are requested to read the sections on the submission Guidelines and Journal Policy to ensure the authors have considered the required obligations to author their manuscripts. This can result in a more critical and effective evaluation by the reviewers. Briefly explained, the reviewers are requested to:
provide criticism as support:
I am interested in seeing more variety in your manuscript. (Criticism as support)
The topic was not interesting. (Criticism as attack)
I believe you can improve the quality of your paper by editing it. (Criticism as support)
You have not spent adequate time for this article. (Criticism as attack)
- Stress the positive: The reviewers should mention the positive aspects of the manuscript in their report prior to discussing the shortcomings.
- Be Specific: the reviewers are requested to avoid making general notes such as "the paper was interesting" and clearly highlight each and every point in the manuscript.
- Avoid Biases: The reviewers are requested to be objective and avoid judging from the view point of a detached critic.
- Be constructive: The reviewers should provide the authors with insight to enhance their work, even if they manuscript is rejected.
More information about effective review can be obtained from DeVito (2012, pp. 373-4).
Joseph DeVito (2012) Human Communication:
The Basic Course Editorial Responsibilities Editors make the final decision on whether or not a manuscript can be accepted for publication. This decision will be made without any conflicts of interest and is based on certain criteria and mentioned in the Authors guideline. This decision is objective and confidential.
Abstracting and Indexing
Open Access Library
The Elektronische Zeitschriftenbibliothek EZB
The MLA International Bibliography
Article Processing Charges
SJM has a publication fee of 120 USD. The publication fee should be paid by the authors after the manuscript is found to be suitable by the editor-in-chief and before it is sent to the reviewers. In case the manuscript is finally rejected by the reviewers, the publication fee will be refunded completely. The publication fee will cover charges related to processing the manuscript for publication and making it online in valid online databases as well as SJM website.
To encourage the authors to prepare high-quality manuscripts, SJM offers 50% waiver to the manuscripts that are "accepted as it is" by the reviewers.